PRIVACY POLICY

Effective Date: January 1, 2026

At DEBALAY, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Debalay Enterprise (“Legal Name”), operating under the brand name DEBALAY (“we”, “our”, or “us”), collects, uses, stores, shares, and protects your personal information when you visit https://debalay.com, purchase our collections, or interact with our services.

By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy.

If you do not agree with this Policy, please discontinue using our Website.

1. Business Information

Legal Business Name

Debalay Enterprise

Brand Name

DEBALAY

Business Type

Proprietorship

Udyam Registration Number

UDYAM-WB-03-0102176

Trade License (AIN)

210882607200389899

GSTIN

19CVLPA9488E1Z2

Registered Office & Principal Place of Business

Pradeep Garai New Building
College Road, Mankar
Galsi I CD Block
Purba Bardhaman
West Bengal – 713144
India

Website

https://debalay.com

Customer Support

Email: support@debalay.com

Phone: +91 7439375496

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected through:

Our Website
Customer accounts
Product purchases
Newsletter subscriptions
Contact forms
Customer support interactions
Marketing communications
Social media interactions
Promotional campaigns
Events and exhibitions
Third-party services integrated with our Website

3. Information We Collect

Depending on how you interact with DEBALAY, we may collect the following categories of information.

A. Personal Identification Information

Full name
Billing address
Shipping address
Email address
Mobile number
Country and region

B. Account Information

If you create an account with DEBALAY, we may collect:

Username
Password (stored in encrypted form by the platform)
Saved addresses
Order history
Wishlist information

C. Order Information

When you place an order, we may collect:

Purchased collections
Order value
Transaction ID
Payment status
Shipping method
Delivery preferences
Order history

D. Payment Information

Payments are securely processed through trusted third-party payment providers.

DEBALAY does not store your complete:

Credit card number
Debit card number
CVV
UPI PIN
Internet banking credentials

Payment processors may collect payment-related information in accordance with their own privacy policies.

E. Device & Technical Information

When you visit our Website, certain technical information may be collected automatically, including:

IP address
Browser type
Operating system
Device type
Screen resolution
Language preference
Time zone
Pages visited
Session duration
Referral source

This information helps us improve Website performance and user experience.

F. Marketing Information

If you subscribe to our newsletter or marketing communications, we may collect:

Email preferences
Marketing consent
Campaign engagement
Email open rates
Link clicks

You may unsubscribe at any time using the unsubscribe link included in our communications.

G. Customer Communications

When you contact us, we may retain records of:

Emails
Contact form submissions
Customer support requests
WhatsApp conversations (where applicable)
Feedback
Reviews
Testimonials

These records help us provide better customer service.

4. Information Collected Automatically

Like many websites, DEBALAY automatically collects certain information through cookies and similar technologies.

This may include:

Pages viewed
Time spent on pages
Navigation patterns
Click behavior
Device information
Browser information
Geographic region (approximate)
Referral URLs

This information is generally used in aggregated form and helps us understand how visitors interact with our Website.

5. How We Use Your Information

We use your information only for legitimate business purposes, including:

Processing and fulfilling orders
Delivering products
Providing customer support
Managing customer accounts
Sending order confirmations
Processing refunds
Responding to inquiries
Improving our Website
Personalizing your shopping experience
Preventing fraud and unauthorized activity
Complying with legal and regulatory obligations
Sending promotional communications (where you have provided consent)
Measuring Website performance and analytics
Enhancing product offerings and customer experience

We do not sell your personal information to third parties.

6. Legal Basis for Processing

Where required by applicable law, we process personal information based on one or more of the following legal grounds:

Your consent
Performance of a contract (such as processing your order)
Compliance with legal obligations
Protection against fraud and security threats
Our legitimate business interests, provided they do not override your rights and freedoms

7. Marketing Communications

With your consent, DEBALAY may send you information about:

New collections
Product launches
Exclusive offers
Cultural stories
Brand updates
Events
Newsletters

You may opt out of receiving marketing communications at any time by:

Clicking the “Unsubscribe” link in our emails
Contacting us at support@debalay.com

Opting out of marketing messages will not affect essential service communications related to your orders or account.

8. Cookies & Similar Technologies

DEBALAY uses cookies and similar technologies to provide a secure, efficient, and personalized browsing experience.

Cookies are small text files stored on your device that help us recognize your browser and remember certain information during future visits.

We may use cookies to:

Maintain Website functionality
Remember customer preferences
Keep shopping cart information during your session
Improve Website performance
Analyze visitor behavior
Enhance Website security
Deliver relevant marketing communications where permitted

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of some features of our Website.

9. Types of Cookies We Use

We may use the following categories of cookies:

Essential Cookies

These cookies are necessary for the operation of our Website and enable core features such as secure login, shopping cart functionality, and payment processing.

Performance & Analytics Cookies

These cookies help us understand how visitors use our Website by collecting anonymous information such as:

Pages visited
Time spent on pages
Navigation patterns
Website performance
Error reports

Functional Cookies

These cookies remember your preferences, including:

Language
Region
Saved login sessions
Display settings

Marketing Cookies

Where permitted by law, these cookies help us:

Measure advertising effectiveness
Deliver relevant advertisements
Improve marketing campaigns
Understand customer interests

10. Third-Party Service Providers

To operate our business effectively, DEBALAY works with trusted third-party service providers who perform services on our behalf.

These services may include:

Payment processing
Shipping and logistics
Website hosting
Email delivery
Customer support
Analytics
Marketing automation
Fraud prevention
Security monitoring

These providers receive only the information necessary to perform their services and are expected to protect it in accordance with applicable privacy laws.

11. Payment Processing

Payments made on our Website are processed through secure third-party payment service providers.

DEBALAY does not store your complete:

Credit card number
Debit card number
CVV
UPI PIN
Internet banking credentials

Payment providers process transactions using secure encryption and their own privacy and security standards.

Please review the privacy policies of your chosen payment provider for more information on how they handle payment data.

12. Analytics & Advertising

We may use analytics and advertising tools to understand Website performance and improve customer experience.

These tools may collect information such as:

Device information
Browser type
Approximate location
Referral source
Pages viewed
Session duration
Interaction with Website content

This information is generally used in aggregated form and is not intended to personally identify individual users.

13. Sharing of Personal Information

DEBALAY values your privacy.

We do not sell, rent, or trade your personal information to third parties for their independent marketing purposes.

We may share limited information only when necessary with:

Payment service providers
Shipping partners
Technology service providers
Analytics providers
Government authorities where required by law
Professional advisors or auditors where legally necessary

All such disclosures are limited to the information reasonably required for the specific purpose.

14. International Data Transfers

As DEBALAY serves customers in multiple countries, your personal information may be processed or stored in jurisdictions outside your country of residence.

Where international transfers occur, we take reasonable measures to ensure that your information continues to receive an appropriate level of protection in accordance with applicable laws.

15. Data Retention

We retain personal information only for as long as reasonably necessary to:

Fulfill customer orders
Provide customer support
Maintain business records
Comply with legal and tax obligations
Resolve disputes
Prevent fraud
Enforce our agreements

When information is no longer required, it is securely deleted, anonymized, or otherwise disposed of in accordance with applicable laws and our internal data retention practices.

16. Data Security

Protecting customer information is a priority for DEBALAY.

We implement appropriate technical and organizational measures designed to safeguard personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

Secure website encryption (SSL/TLS)
Password protection
Access controls
Secure hosting infrastructure
Payment gateway encryption
Regular software updates
Monitoring for unauthorized access

While we strive to protect your information, no method of transmission over the Internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

17. Children’s Privacy

Our Website is intended for individuals who are at least 18 years of age or who use the Website under the supervision of a parent or legal guardian.

We do not knowingly collect personal information from children without appropriate authorization.

If you believe that a child has provided personal information through our Website, please contact us so that we can take appropriate action.

18. Your Privacy Rights

Subject to applicable laws, you may have the right to:

Request access to your personal information.
Request correction of inaccurate information.
Request deletion of personal information where legally permissible.
Withdraw consent where processing is based on consent.
Object to certain processing activities where applicable.
Request information regarding how your personal data is processed.

To exercise any of these rights, please contact us using the details provided below.

We may request reasonable identity verification before responding to your request.

19. Changes to This Privacy Policy

Debalay Enterprise may update this Privacy Policy from time to time to reflect changes in legal requirements, business practices, or Website functionality.

Any updates will be published on this page with a revised Effective Date.

Your continued use of the Website after such updates constitutes acceptance of the revised Privacy Policy.

20. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our privacy practices, please contact us.

Debalay Enterprise

Brand Name: DEBALAY

Registered Office & Principal Place of Business

Pradeep Garai New Building
College Road, Mankar
Galsi I CD Block
Purba Bardhaman
West Bengal – 713144
India

Email: support@debalay.com

Phone: +91 7439375496

Website: https://debalay.com

Business Hours:

Monday – Saturday
10:00 AM – 6:00 PM (IST)

Related Policies

For additional information, please refer to our:

Closing Statement

At DEBALAY, protecting your privacy is an essential part of the trust we build with every customer. We are committed to handling your personal information responsibly, transparently, and in accordance with applicable laws while providing a secure and premium shopping experience.